HTC to participate in ChinaJoy to demonstrate VR inventions

2018/07/30 14:16:43 fontsize-small fontsize-default fontsize-big
HTC to participate in ChinaJoy to demonstrate VR inventions

Taipei, July 30 (CNA) Taiwan-based smartphone brand HTC Corp., which has intensified efforts in virtual reality technology development, announced Monday that it will attend the upcoming ChinaJoy 2018 in Shanghai to show its virtual reality inventions.

HTC said it will team up with its global VR development partners, such as Formula One (F1) Team McLaren, video game publisher Ubisoft Entertainment SA, and entertainment business giant Warner Bros., to take part in ChinaJoy in a bid to build a VR gaming carnival in the Shanghai exhibition.

The upcoming 16th annual ChinaJoy, or China Digital Entertainment Expo and Conference, scheduled to open Aug. 3 and run through Aug. 6, is the largest gaming and digital entertainment exhibition held in Asia.

HTC, which is struggling with escalating competition in the global smartphone market, entered the VR business in 2015 with its first VR headset -- the Vive -- and launched global sales in April 2016, in an effort to diversify its product portfolio and increase sales.

According to HTC, it is working with McLaren to launch the China chapter of the global McLaren Shadow Project at ChinaJoy, which will feature competition in VR gaming by integrating professional sports and VR technology.

HTC said the winner in the McLaren Shadow Project at ChinaJoy will become part of the McLaren gaming development group and receive instruction from experts invited by the F1 team.

In May, HTC and McLaren announced their partnership in a long- term strategic alliance to develop VR products and VR and AR (augmented reality) content for more than 500 million F1 fans around the world.

In the HTC pavilion at ChinaJoy, the Taiwanese firm said Ubisoft will display its latest shooting game -- Space Junkies -- which will support HTC's Vive Pro, an upgraded version of the Vive, while Warner will allow visitors to experience the "Rise of the Gunters" and "Battle for the OASIA" games.

HTC said ChinaJoy visitors to its VR pavilion will be able to play an upgraded version of the Vive Focus, a standalone VR headset unveiled in China in November 2017, as well as an integration of the Vive Focus and its smartphones.

Although HTC is trying hard to penetrate the global VR market, sales generated by these efforts are only a small fraction of its total revenue, and the company is still under pressure amid rising competition, not only in the high-end smartphone market but also in the mid-range segment.

In June, HTC posted NT$2.23 billion (US$72.88) in consolidated sales, down 67.64 percent from last year. The June figure was also down 8.97 percent from the previous month.

It was the fifth consecutive month in which HTC had failed to generate monthly revenue of less than NT$3 billion.

(By Jiang Ming-yan and Frances Huang)

Share on Facebook  Share on twitter  Share by email