HTC to launch mid-range model U12 Life in August: report

2018/07/28 18:18:36 fontsize-small fontsize-default fontsize-big
HTC to launch mid-range model U12 Life in August: report

Taipei, July 28 (CNA) Taiwan-based smartphone brand HTC Corp. is likely to start selling its next generation mid-range phone -- the HTC U12 Life -- soon, with plans to launch the new model in August, according to tech website Android Authority.

The report posted on the website earlier this week came after Darren Chen (陳柏諭), head of HTC Taiwan, said last week that the company will continue to launch new models in the third quarter of this year to boost sales, despite the smartphone brand announcing on July 2 plans to cut about a quarter of its global workforce by the end of September.

"The HTC U11 Life launched last December with Android Oreo, but as we're seeing these promo materials now, it could mean that the U12 Life would be launched a little earlier, and potentially with the final version of Android P (which will probably arrive next month)," the website said.

Android Oreo and Android P are two of Google's operating systems.

Android Authority said the upcoming mid-range model will be powered by Qualcomm Inc.'s octa core Snapdragon 636 processor and equipped with a six-inch full screen along with 4GB of RAM, and 64GB internal storage plus microSD support.

The new phone will also have a 13 megapixel front-facing camera with flash and beauty mode, Android authority added. The report said the new phone will have a dual rear camera setup with 16 megapixel and 5 megapixel sensors, and possibly an "Edge Sense" function that allows users to squeeze the phone to activate features such as the camera, Facebook, or other apps.

In addition, the U12 Life will adopt the "liquid surface" design of the smartphone vendor's flagship U series, which enables the model to reflect light differently.

Android Authority said the U12 Life will also be powered by a 3,600 mAh battery, while the new model is expected to have a fingerprint scanner.

Market insiders said the U12 Life is expected to carry a price tag of about NT$10,000 (US$327) so the model aims to take on competition from other mid-range models such as Xiaomi's Hongmi Note 5 and Nokia 6.1 Plus, which are sold at a similar price.

HTC launched its latest flagship model: the HTC U12+ in May but the company is still struggling with rising competition in the global smartphone market.

In June, HTC posted NT$2.23 billion in consolidated sales, down 67.64 percent from last year. The June figure was also down 8.97 percent from the previous month.

It was the fifth consecutive month HTC has failed to generate monthly revenue of more than NT$3 billion.

In the first quarter, HTC posted a net profit of NT$21.1 billion, compared with a net loss of NT$9.8 billion in the quarter before that, with earnings per share of NT$25.70.

However, the first quarter results, which ended 11 consecutive quarters of losses, were boosted by a deal in which the company sold its smartphone ODM assets to Google last year.

In 2017, HTC incurred a net loss of NT$16.91 billion and a loss per share of NT$20.58, the highest since it listed on the Taiwan Stock Exchange in March 2002.

(By Jiang Ming-yan and Frances Huang)

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