Pre-order sale of HTC Desire 12+ starts today

2018/05/22 17:22:58 fontsize-small fontsize-default fontsize-big
Pre-order sale of HTC Desire 12+ starts today

Taipei, May 22 (CNA) Pre-order sale of HTC Corp's mid-range Desire 12+ started on Tuesday with the smartphone vendor hoping the new model will drive its revenue higher later this year, according to the brand.

HTC said consumers can sign up for the Desire 12+, which carries a price tag of NT$7,490 (US$250), in HTC stores around the country as well as its online platform.

From June 1, the new model will be available at the outlets of five major telecom operators: Chunghwa Telecom, FarEasTone, Taiwan Mobile, Taiwan Star Telecom and Asia Pacific Telecom, HTC said.

The Desire 12+ adopts the "liquid surface" design of the smartphone vendor's flagship U series, which enables the model to reflect light differently. The new model will be sold in black, purple and gold, the company said.

The Desire 12+ is equipped with a 6-inch edge to edge display with a ratio of 18:9, making it the largest display in the Desire series. Market analysts say the company is focusing on the fact that many consumers prefer a large phone to a smaller one.

The Desire U12+ is powered by a Qualcomm Snapdragon 450 processor and equipped with 3 GB RAM and 32 GB of internal storage, as well as a 2,965 mAh battery, HTC said.

The new model is also the first smartphone in the Desire series to boast a duel lens camera, including a 13 megapixel lens paired with a 2 megapixel MP lens at the back for depth effect.

The front camera of the Desire 12+ is an 8 megapixel lens with beautification features and a light-emitting diode flash.

In addition, the Desire U12+ is equipped with HTC's Sense Companion, a digital personal assistant function used in the flagship U series, the vendor said.

Earlier this month, HTC announced its flagship U12+ will go on sale on May 23, but no pricing information was immediately available. Darren Chen (陳柏諭), head of HTC Taiwan, said the company will launch models in high-end and mid-to-low range segments to target as many consumers in Taiwan as possible and is looking to become the third largest local brand by the end of June, up from 4th in 2017.

Faced with escalating competition in the global smartphone market, HTC posted NT$2.1 billion in consolidated sales in April, down 24.18 percent from a month earlier and 55.47 percent from a year earlier.

The April figure was the lowest monthly sales for HTC since August 2004, when the company's revenue stood at NT$2.05 billion.

In the first quarter, HTC posted a net profit of NT$21.1 billion, compared with a net loss of NT$9.8 billion the previous quarter, with earnings per share at NT$25.70.

The first quarter results, which ended 11 consecutive quarters of losses, were boosted by a deal in which the company sold its smartphone ODM assets to Google last year.

(By Jiang Ming-yan and Frances Huang)

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