Acer VR joint venture working with SEGA, aimed at Japan market

2017/12/23 17:31:05 fontsize-small fontsize-default fontsize-big
Courtesy of Acer Inc.

Courtesy of Acer Inc.

Taipei, Dec. 23 (CNA) StarVR Corp., a virtual reality joint venture by Taiwan-based PC brand Acer Inc., is working with Japan's leading interactive entertainment giant SEGA Entertainment, taking aim at the Japanese VR market.

The two partners are planning to bring StarVR arcade experiences to existing SEGA Game Center locations across Japan.

By the end of March 2018, facilities will be set up in three SEGA game centers after the debut in the flagship SEGA Game Center Shinjuku Kabukicho branch in Tokyo Friday. The number is expected to rise to 10 by the end of the year, Acer said.

Currently, SEGA operates almost 200 game centers in Japan, providing consumers with a wide range of entertainment choices such as Prize Games, Music Video Games, and Video Games, Acer added.

Among select SEGA outlets, photo sticker booths called "Purikura" are in place with costumes available for rental, according to Acer.

"We're especially excited to bring StarVR arcade experiences to Japan, as it has the world's most sophisticated arcade industry and culture," StarVR Vice Chairman Jerry Kao (高樹國) said in a statement.

"Collaborating with SEGA Entertainment, the leader in the local market, we're confident that we can make truly immersive and premium VR experiences widely available to Japanese consumers soon," Kao added.

In an initial stage of the cooperation, consumers in Japan will be able to gain access to VR content, Acer said.

Acer is a Taiwanese high-tech firm that is keen to enter the growing VR arena to diversify sales sources and offset the impact of escalating competition in their core businesses.

StarVR is a joint venture between Acer and Sweden-based game developer Starbreeze.

The StarVR headset, launched by the joint venture exclusively for enterprises and entertainment supplier use, boasts 5K resolution, a 210-degree field of view, and an ultra-immersive VR experience.

(By Jeffery Wu and Frances Huang)
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