HTC to take Vive to Tokyo Game Show

2017/09/13 13:50:18 fontsize-small fontsize-default fontsize-big
HTC to take Vive to Tokyo Game Show

Taipei, Sept. 13 (CNA) Taiwan-based smartphone brand HTC Corp. (宏達電) will again take its first VR headset -- the Vive -- to the Tokyo Game Show to boost the gadget's global visibility and expand the company's presence in the virtual reality business.

It will be the second time HTC is showing the Vive at the Tokyo exhibition, which is scheduled to open on Sept. 21 in Makuhari Messe convention center in Chiba and run through Sept. 24.

HTC had a special pavilion at the Tokyo exhibition last year to showcase its VR headset and received a warm welcome from Japanese consumers.

In a statement released Tuesday, the company said the size of its pavilion at this year's show will be expanded to display advanced VR content and allow visitors to build their own VR experiences through the Vive.

HTC said it will be presenting new VR solutions demonstrated at the Viveland VR amusement park, located in Taipei's Syntrend Creative Park, at the Tokyo game exhibition.

The Viveland solutions are expected to allow consumers in Japan to experience two new shooting games through the Vive Tracker, a Vive accessory for VR content creation that can "create a wireless and seamless connection between your attached tools and the Vive system."

In addition, HTC will set up live streaming at the Tokyo show, which will include several interviews, to allow consumers who are not at the exhibition to share in the Vive experience.

The Vive is one of HTC's gambits to diversify its product line away from its core smartphone market in the hope of generating a new revenue stream to turn around its money-losing business.

Jointly developed by HTC and U.S. video game supplier Valve, the HTC Vive was unveiled at the Mobile World Congress show in March 2015 and officially went on sale worldwide in April 2016.

Since 2016, HTC has teamed up with global VR developers, including many Japanese gaming heavyweights, to set up strategic partnerships in a bid to broaden its VR content portfolio.

Among the Japanese partners are VR developers Epic Games Japan and Unity Technologies Japan, game software supplier Namco Bandai, VR content investor Colopl Next, and gaming website operator Gree.

Despite the efforts to push its VR gadget, however, HTC continues to incur losses amid stiff competition in the global smartphone market.

In the second quarter of this year, HTC posted a net loss of NT$1.95 billion (US$65 million) and a loss per share of NT$2.37, marking the ninth consecutive quarter in which the company recorded a loss.

(By Jeffrey Wu and Frances Huang)

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