HTC set for Vive headset promotion on product's 1st anniversary

2017/04/04 17:17:10
HTC set for Vive headset promotion on product's 1st anniversary

Taipei, April 4 (CNA) Taiwan-based smartphone brand HTC Corp. (宏達電), which has intensified efforts to enter the virtual reality market, will sell its VR headset -- the HTC Vive -- at a discount on Wednesday to mark the first anniversary of the product's launch.

HTC will offer a US$100 discount on each purchase of the HTC Vive over a 24-hour period to bring the headset's price down to US$700.

HTC Vive buyers will also be able to download the VR gaming software Arcade Saga free of charge from Vive Studio, HTC's in-house VR studio, the company said.

The game features multiplayer campaign mode across the three game types Smash, Bowshot, and Fracture, which take inspiration from pinball, table tennis, and archery and add the physics and physicality of VR.

Without the free access, a copy of Arcade Saga will cost consumers US$20.

HTC unveiled the HTC Vive at the Mobile World Congress (MWC) show in March 2015, and global sales began in April 2016 as part of the company's efforts to diversify its product portfolio amid escalating competition in the global smartphone market.

As part of the Vive Day celebration, HTC said it will launch Viveport app store subscription services on April 5, with a one-month free subscription on a trial basis.

Afterwards, the Viveport subscription will give consumers access to five titles from a collection of hundreds of VR titles for a subscription fee of US$7 a month.

The Viveport store has created a platform for long-term engagement between developers and consumers in the exploration of VR experiences and includes in-app purchases.

"We're surprised every day by what our fans and developers have brought to Vive in its first year," Daniel O' Brien, general manager for the U.S. HTC Vive, said in a statement.

"We're astounded by the impact that VR is making in the home and in the enterprise, and we want to celebrate Vive's first birthday by giving a bit back to our fans and by introducing Vive to more people," he said.

(By Jackson Chang and Frances Huang)
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