Taipei, Jan. 12 (CNA) Taiwan-based smartphone brand HTC Corp. (宏達電) unveiled two new models -- the bigger HTC U Ultra and the smaller HTC U Play -- in Taipei on Thursday as part of the company's ongoing efforts to expand its U series of phones.
The U series has replaced the HTC One series as the latest flagship model for the Taiwanese smartphone vendor.
The most attractive feature for the two new phones is that they sport an artificial intelligence (AI) function, while both have an aluminum look for a refined finish.
In addition, the metal frame of the new U series comes with a back covered in curved glass.
At the product-launch ceremony, Chang Chia-lin (張嘉臨), president of HTC's global sales, said the company has high hopes for the U series and believes it could generate more sales than the HTC M9 and HTC 10.
The 5.7-inch HTC U Ultra is a high-end model with a secondary screen. The phone is equipped with a Qualcomm Snapdragon 821 processor and storage options of 64GB and 128GB.
The U Ultra model has a 12-megapixel UltraPixel rear camera with 16-megapixel front-facing camera and a 3000mAH battery. It also disposes with the headphone jack but has a USB Type C design for the AI function.
The mid-range 5.2-inch HTC U Play is equipped with a MediaTek (聯發科) Helio P10 processor with storage options of 32GB and 64GB. It also has a 16-megapixel rear camera and a 16-megapixel front camera.
The smaller model has a 2500mAH battery and like the U Ultra no headphone jack, though it does have a USB Type C design to accommodate the AI function.
The two new phones will be available in four colors: ice white, sapphire blue, cosmetic pink and brilliant black.
HTC said that pre-order sales for the HTC U Ultra, which carries a price tag of NT$28,900 (US$909) in Taiwan, will start on Jan. 18. After the Lunar New Year holiday, which starts on Jan. 27 and runs until Feb. 1, the HTC U Play, which is priced at NT$13,900, will hit the Taiwan market.
Starting from mid-February, the two models will go on sale in other markets such as the United States, the United Kingdom and China, HTC added.
(By Esme Jiang and Frances Huang)