Taipei, Dec. 9 (CNA) There are more than 17 million 4G service users in Taiwan, indicating that a majority of local consumers have adopted the technology, according to the results of a survey released Friday.
The survey, conducted by the Institute for Information Industry (III), found that 90 percent of the 4G users owned the popular Line smartphone messaging account, 85 percent of them watched movies or TV programs on their smartphones, and 85 percent said that they used their phones to locate shops.
The survey showed, however, that 77 percent of the 4G users have never paid to watch movies or TV shows on their phones.
According to the survey, 67 percent of the 4G users have paid for the purchase of stickers touted by online messaging websites, 50 percent of them said that they have paid for online music, and 41 percent have used their phones to pay for purchases in physical stores.
In addition, 22 percent of the 4G users said that they use their phones as streaming media, while 15 percent of them said that they use their phones in conjunction with virtual reality headsets.
While 4G use in Taiwan has been booming as more and more users go online, vendors are posting ever-more intrusive advertisements online trying to target more potential customers. However, the survey results indicate that 30 percent of users routinely block such ads.
The survey results indicate that 50 percent of 4G users in the 18-24 age bracket appear resistant to online ads, making the group the largest among all age groups that refuse to look at ads online.
The III said that vendors should make more efforts to show that their products have value for money.
(By Jalen Chung and Frances Huang)