Vivo enters Taiwan, aims for 5% market share

2017/12/06 16:37:20 fontsize-small fontsize-default fontsize-big
Vivo Taiwan Vice President Wei Chi-feng (韋奇夆)

Vivo Taiwan Vice President Wei Chi-feng (韋奇夆)

Taipei, Dec. 6 (CNA) Chinese smartphone maker Vivo, the fifth largest in the world, on Wednesday announced its arrival in Taiwan with the launch of its Vivo V7 and V7+ smartphones.

The company is aiming to take about 5 percent of the Taiwan market over the next two years, Vivo Taiwan Vice President Wei Chi-feng (韋奇夆) said.

To that end, the company has teamed up with Taiwan Mobile Co. and Synnex Technology International Corp. to establish a marketing and sales network, Wei said.

A Vivo maintenance and repair center in Taipei's Neihu district is set to open later this month and two others in Taichung and Kaohsiung in the second quarter of next year, according to Wei.

Currently, the company has established a 70-member sales and marketing team in Taiwan, Wei said.

Both the Vivo V7 and V7+ come with a 24 megapixel selfie camera and front flash, powered by an octa-core Qualcomm Snapdragon 450 SoC coupled with 4GB of RAM. They are priced at NT$9,900 (US$337) and NT$19,000, respectively.

Established in 2009, Vivo started manufacturing and marketing its own range of smartphones in 2011. One year later it created the X1, the first smartphone to incorporate a Hi-Fi chip, offering customers an unparalleled audio experience, and has since expanded into new markets.

According to Counterpoint's latest research, Vivo was the fifth largest smartphone brand globally in the third quarter of 2017, with a market share of 7.1 percent, after Samsung, Apple, Huawei and Oppo.

Vivo has expanded into 15 markets including India and South East Asia and plans to venture into Europe and Africa.

The company has set up several research and development centers, with its Shenzhen center focusing on app development, while its Dongguan center specializes in hardware development and its Nanjing and Hangzhou hubs develop smartphone camera software and artificial intelligence camera technology.

The company's Beijing center concentrates on 5G technology and the focus of its San Diego center is patent and AI development.

Vivo said earlier this year it had signed a six-year deal with FIFA to sponsor the 2018 and 2022 World Cup, as the company steps up efforts to boost its global exposure by embracing international sports events.

(By Jiang Ming-yan and Evelyn Kao)

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