Chinese consumption of Taiwanese goods more than doubled: company

2017/09/30 17:11:59 fontsize-small fontsize-default fontsize-big
CNA file photo

CNA file photo

Shanghai, Sept. 30 (CNA) Chinese consumer purchases of Taiwanese goods rose in value by 1.5 times compared to last year, according to the latest reports from Chinese e-commerce company, Inc. released its consumer preferences report for Taiwanese brands on Saturday, in which it found that the overall value of purchases of Taiwanese products by Chinese consumers has grown 1.5 times compared to the same period of last year.

The top-ranking products by volume were edible goods, flavored beverages, oatmeal and nutritional drinks, face masks and bottled water, in descending order, while the top-ranking products in revenue were cellphones, flavored beverages, instant foods, robotic vacuum cleaners and face masks, also in descending order.

Sales of cosmetics and cosmeceuticals rose 10 times compared to last year, with face masks, essence, face cream, and toner taking the titles for best-selling items.

An analysis of's consumer base found that 48 percent of them are born after the 1980s, while those born after the 70s and 90s made up 25 and 22 percent, respectively.

Perhaps not surprisingly, 65 percent of the consumers of cosmetics, jewelry and shoes were women, while 70 percent of those buying sports items, cellphones and car-related products were men. posted a total revenue of 93.2 billion Chinese yuan (US$13.9 billion) in the second quarter of this year, a 44-percent year-on-year increase, primarily due to an expansion of its product offerings through cooperation with multiple international brands.

The forecast for its third-quarter revenue is between 81.8 billion yuan and 84.2 billion yuan.

(By Chen Chia-lun and Kuan-lin Liu)

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